Asiakastieto in Brief

Asiakastieto is a leading Finnish provider of business and consumer information services. Asiakastieto’s roots reach all the way back to the inception of the Finnish credit management industry when Asiakastieto’s predecessor was founded in 1905 by the largest Finnish banks, wholesalers and retail chains.

Asiakastieto’s products and services are primarily used for risk management, decision-making and sales and marketing purposes. Asiakastieto has a diversified customer base both in terms of customer concentration and industry exposure. Our key customer industries include banking and finance, wholesale and retail trade and expert services. Depending on the products and services, our offering is mainly used by our customers in B2B and B2C activities.

We offer a broad selection of services that are based on our comprehensive database. Data is acquired from several data sources as well as through our own data gathering processes. Our products range from basic report extracts to sophisticated risk management solutions.

Asiakastieto’s business operations

Asiakastieto’s four product areas

Business Information: Companies engaging in corporate business use business information services for risk management, financial management and decisionmaking.
Consumer Information: Companies in consumer business use consumer information services for making credit decisions, choosing customers and gaining knowledge of and indentifying their customers. Services for consumers provide information for consumers’ personal financial management and for securing their identity.
Customer Management: Customer management services help sales and marketing professionals to improve the efficiency of their work and customer management by providing target group tools, service for surveying potential customers, register updates and maintenance, as well as various target group extractions.
Real Estate and Collateral Information: Real estate information services include, among others, real estate information reports, map services, information about buildings and their residents, as well as Web service solutions for real estate business. In Collateral Information services the focus is on the solutions for the automation of customers’ collateral management processes.

Asiakastieto’s net sales by product area

Asiakastieto’s financial targets 2018

The long-term financial targets of Asiakastieto are:

These financial targets constitute forward-looking statements that are not guarantees of future financial performance and Asiakastieto’s actual results of operations could differ materially from those expressed or implied by these forward-looking statements. Any financial targets discussed herein are targets only and are not, and should not be viewed as forecasts, projections or estimates of the Company’s future performance.

Asiakastieto’s financial targets are based on a number of assumptions, including among others, assumptions as to the development of the Finnish economy and the development of the Company’s business operations. Key assumptions regarding the development of the Company’s business operations include the success of product and service development, launches of new products and services and retaining key customer accounts. These assumptions underlying the Company’s financial targets may not prove to be correct and the results of the Company’s operations may deviate significantly from financial targets.